Founders: Stop trying to learn new skills!

Don't waste your time trying to acquire a new skill. Just amplify what is currently working.

Growing up I was always told that if you're not good at something, and you want to become good at that thing, then you should practice it.

I can't argue with that logic. Makes sense.

It wasn't until I was an early adult that someone told me not to waste time on the things I am not good at, and instead focus on amplifying the areas where I already have skill.

For whatever reason, that resonated with me.

Maybe it's because as a child, you're still developing all kinds of skill-sets, so you have to essentially practice everything.

When entering adulthood, you already have an affinity towards some disciplines, and you get more ROI by putting your energy into those areas.

Focusing on what makes you money and enhancing those skills is far more efficient.

I don't know how to write code.

As someone who has started a software company (now sold and onto my second), you would think that learning how to write some code would be beneficial.

But quite the opposite.

It would be an enormous waste of time. I am good at other things, and my time is best spent on those areas. Things like marketing, competing, networking, researching opportunities, and analyzing market trends.

If I spent $1,000 on a coding course, it'd be a waste of money.

But if I spent $1,000 on a marketing course, I could generate an ROI in a very short amount of time. I would turn that $1,000 into $10,000.

And then I could use some of that $10,000 to hire some developers.

See what I am getting at?

List the top three things that you are good at, and take the necessary steps to improve in those areas.

Whether you work at a company or are an entrepreneur running your own business, you are probably talented in at least three areas.

This is where your focus should be if you are interested in making more money. Zero-in your talent so that in a crowd you are known as the most talented compared to the other talented folks.

That's how you command a higher salary. That's how you make more money for your business.

Now, if you want to learn a new skill as a hobby, then there is no harm in that at all. Always be learning. Keep challenging your mind.

But when it comes to revenue generation, stay focused on strengthening the skills where you already rise above the rest, and keep on rising.