'Workfluencers' are trying to turn LinkedIn into a side hustle

#careertiktok has garnered over 1.5B views on TikTok, with 13M LinkedIn users setting their profiles to 'creator mode,' signaling the rise of 'workfluencers.' These are business creators using the sites for a side hustle, monetizing their content by selling products like Patreon subscriptions, courses, and more. The work content's success on LinkedIn has also inspired a flock of ghostwriters.