Helping You Grow and Deepen Your Community Engagement

Helping You Grow and Deepen Your Community Engagement

As the way we do business, and how we work and engage with audiences, continues to change, the constant is that we’re all looking for meaningful ways to easily connect. At LinkedIn, we are continually inspired by each of you and how you are building communities and connections amidst our evolving world of work. So, this quarter, we’re excited to introduce new features centered around helping you grow and deepen your engagement with your audience. 

Here is a look at what we’re introducing this quarter:

Articles for Pages: Build Community with Long-Form Content

Informative and credible content remains a highly effective way to connect with audiences and develop a reputation for trusted thought leadership. The challenge is that it’s increasingly difficult to draw readers to a traditional company blog. Not only is it a click off the social platform they’re more likely to discover it on, but there may not be an opportunity to engage once your audience gets there. 

That’s why we’re introducing a key new feature: organic Articles for Pages.

While members on LinkedIn have long had the ability to draft and publish long-form articles on the platform, organizations have been limited to character counts for organic posts in the feed. That’s no longer the case with Articles for Pages. For those of you who want to grow your communities on LinkedIn, Articles for Pages allow you to:

  • Engage members with professional content they can consume without leaving the platform.
  • Produce and share robust content, exploring key topics at length with rich media, links, pull quotes, and more.
  • Spark visible and inviting conversations with your community in the comments section, mirroring the engagement elements of a social post.
  • Encourage valuable next-step actions, like following your Page, clicking through to your website, or downloading a resource. 
  • Access detailed audience insights to learn about the firmographics of people reading and interacting with the content.

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For inspiration, check out this Q&A with Randstad, a Dutch multinational human resource consulting firm, about how they are using Articles on LinkedIn.

Unlock Greater Exposure and Engagement with Live Events

You asked, and we heard you. One of your top-requested updates was for our “Scheduled LinkedIn Live” and “LinkedIn Events” products to work better together for maximum reach and engagement. We’re excited to deliver on this with LinkedIn Live Events.

Pulling together the reach and engagement of our native live-streaming tool with the planning and targeting of LinkedIn Events, this all-in-one simplified experience enables you to:

  • Sponsor your stream in advance to a targeted audience
  • Auto-notify event registrants and a subset of Page followers when your event goes live
  • Amass views on your public Live Event post from anyone on LinkedIn, whether they’ve hit “Attend” or not, during and after the show
  • Easily share the replay of your Live Event content for maximum distribution and value

Virtual events are fast becoming a cornerstone of community-building as more growth activity shifts to the digital space. We want to make it as easy as possible for you and interested attendees to find each other at scale.

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Additional updates include: 

Measure and Optimize Brand Awareness on LinkedIn 

To round out this wave of updates, we’re adding three new enhancements designed to help you more seamlessly accomplish and measure against your brand building goals. Take advantage of:

  • Brand Lift Testing. This new feature allows you to measure the impact of LinkedIn Ads on your brand by taking a baseline of your brand’s perception, and then testing the brand impact of those ads against key metrics. 
  • Reach Optimization. You can now optimize toward the number of unique member accounts that are shown ads, easily increasing your brand’s exposure to new and relevant audiences.
  • Reach/Frequency Forecasting and Reporting. With these new features you can easily view the predicted reach and frequency for your Brand Awareness campaigns within the Forecasting Tool and measure their results in the Campaign Manager reporting.

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Connect with Your Audience, on Their Terms

The key to adapting in this evolving world of work is to make it as easy as possible for people to find and join your community. These new updates are all geared toward that end. Through native long-form content, virtual events, and data-driven optimization tools, you’ll be even better equipped to stand out from the pack, engage your audience, and maximize your impact.

Stay on top of these and other product updates with further details and resources on our regularly refreshed Product Updates page. And to learn more about these updates, join us for our launch event on Monday, October 4 at 10am PT.

That's fantastic news! 🚀 Remember what Helen Keller once said, "Alone we can do so little; together we can do so much." These new features are sure to strengthen the community and collaboration on your platform. Can't wait to see the incredible impact it will have! 🔥👏

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Harun Rashid

MD. HARUN AR RASHID

12mo

i want ad it

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Gjergj Skrame

◉ ★ ◉ ★ ◉ 🌞 marketing, operations & project experience, 🌍 #TourGuide

2y
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Samantha Mackowitz

Social Media Manager @ Flywire

2y

When will this feature be available? Would love for you to include the rollout dates/quarters in these posts moving forward!

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