Helping You Grow and Deepen Your Community Engagement
As the way we do business, and how we work and engage with audiences, continues to change, the constant is that we’re all looking for meaningful ways to easily connect. At LinkedIn, we are continually inspired by each of you and how you are building communities and connections amidst our evolving world of work. So, this quarter, we’re excited to introduce new features centered around helping you grow and deepen your engagement with your audience.
Here is a look at what we’re introducing this quarter:
Articles for Pages: Build Community with Long-Form Content
Informative and credible content remains a highly effective way to connect with audiences and develop a reputation for trusted thought leadership. The challenge is that it’s increasingly difficult to draw readers to a traditional company blog. Not only is it a click off the social platform they’re more likely to discover it on, but there may not be an opportunity to engage once your audience gets there.
That’s why we’re introducing a key new feature: organic Articles for Pages.
While members on LinkedIn have long had the ability to draft and publish long-form articles on the platform, organizations have been limited to character counts for organic posts in the feed. That’s no longer the case with Articles for Pages. For those of you who want to grow your communities on LinkedIn, Articles for Pages allow you to:
For inspiration, check out this Q&A with Randstad, a Dutch multinational human resource consulting firm, about how they are using Articles on LinkedIn.
Unlock Greater Exposure and Engagement with Live Events
You asked, and we heard you. One of your top-requested updates was for our “Scheduled LinkedIn Live” and “LinkedIn Events” products to work better together for maximum reach and engagement. We’re excited to deliver on this with LinkedIn Live Events.
Pulling together the reach and engagement of our native live-streaming tool with the planning and targeting of LinkedIn Events, this all-in-one simplified experience enables you to:
Virtual events are fast becoming a cornerstone of community-building as more growth activity shifts to the digital space. We want to make it as easy as possible for you and interested attendees to find each other at scale.
Additional updates include:
Measure and Optimize Brand Awareness on LinkedIn
To round out this wave of updates, we’re adding three new enhancements designed to help you more seamlessly accomplish and measure against your brand building goals. Take advantage of:
Connect with Your Audience, on Their Terms
The key to adapting in this evolving world of work is to make it as easy as possible for people to find and join your community. These new updates are all geared toward that end. Through native long-form content, virtual events, and data-driven optimization tools, you’ll be even better equipped to stand out from the pack, engage your audience, and maximize your impact.
Stay on top of these and other product updates with further details and resources on our regularly refreshed Product Updates page. And to learn more about these updates, join us for our launch event on Monday, October 4 at 10am PT.
That's fantastic news! 🚀 Remember what Helen Keller once said, "Alone we can do so little; together we can do so much." These new features are sure to strengthen the community and collaboration on your platform. Can't wait to see the incredible impact it will have! 🔥👏
MD. HARUN AR RASHID
12moi want ad it
Corporate communications & Public Relations
1yhi, where can I find your surveys??? such así this: https://business.linkedin.com/content/dam/me/business/en-us/talent-solutions-lodestone/body/pdf/EBOOK_PPT_VF_v3.pdf
◉ ★ ◉ ★ ◉ 🌞 marketing, operations & project experience, 🌍 #TourGuide
2yFollow me here -> www.linkedin.com/company/gjergj-skrame-page
Social Media Manager @ Flywire
2yWhen will this feature be available? Would love for you to include the rollout dates/quarters in these posts moving forward!