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About The Campaign

BSM Media is excited to present a TWO campaigns for "You Got to Be Kitten Me!" from Stone Blade!

"You Gotta Be Kitten Me!" is a fast-paced, bidding and bluffing, press-your-luck card game that is ideally played with 5-6 players. Gather your pack for a family game night full of whisker-twitching suspense and paw-some fun! "You Gotta Be Kitten Me!" is the perfect game to engage kids, teens, and adults alike with its easy-to-learn rules and fast-paced play. Whether you're trying to spot the bluff, outwit your relatives, or just a night of laughter, this game strengthens bonds and creates unforgettable moments. It's the ideal choice for families looking to unleash a little silliness and a lot of smiles!

We're looking for influencers and content creators who love family games, with children aged 8-14 years old who can shop at Target and live in the United States. Preference will be given to influencers with dogs or cats to show the personalization process.

Campaign #1 - Social Spotters (MUST HAVE 10K followers on Instagram or TIkTok)
If selected, you will be sent an early copy of "You Got to Be Kitten Me!" and create either an IG Reel or TikTok showing the game played with 4+ players. If you have a dog or cat, you will be asked to showcase the process to personalize game cards with your pet. Content should be playful and fun! Then you will visit Target when the product is availble in stores and create an IG Story focusing on the special endcap dispay for "You Got to be Kitten Me!" - you do not need to purchase the game. All content must be submitted for review and up to two rounds of edits are possible.

Posting Dates:
June 11-June 21, 2024

Deliverables:
1 x Instagram Story
1 x Instagram Reel OR TikTok video
1 x share to Facebook or YouTube
Compensation: $475, plus free "You Got to Be Kitten Me!" game

Campaign #2 - Gifted Campaign (No follower requirements)
If selected, you will be sent an early copy of "You Got to Be Kitten Me!" and create either an IG Story, IG feed post or TikTok showing the game played with 4+ players. You do not need to submit any content for review

Posting Dates:
June 11-June 21, 2024

Deliverables:
1 x Instagram Post (Story or Feed) or TikTok
Compensation: free "You Got to Be Kitten Me!" game


Please Note:
All social media profiles must be set to public with engagement stats turned ON to participate in any of these programs. Influencers will be selected on a first-come, first-serve basis and will be verified for quality of social media photos, following, and engagement. Additional information including product, photo guidelines, and key word messaging will be sent to each selected influencer.

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