“The easiest way to lose potential subscribers is to make them work too hard to understand what they’re signing up for.”
(Watch this episode on YouTube -->)

We sent out the call to get your newsletter roasted. Over 20 listeners submitted their newsletters.

And today we're roasting the first one: Craftsman Films

Shout-out to Daren Smith of Craftsman Creative and Craftsman Films for being our first guinea pig with this experimental episode. 

→ Take your newsletter to the next level with GIR Pro >>
→ Get free access to 75+ newsletter Growth Levers here >>

KEY TAKEAWAYS

• Why we're doing a newsletter roast & how you to submit yours
• Roasting Daren’s newsletter landing page—what *not* to do with yours
• The thank-you page mistake that might be costing subscribers
• Breaking down the welcome email—what works, what’s missing
• A surprising tagline Daren should be using everywhere
• The power of storytelling and why Daren should lean into his expertise
• Social media strategy: what he's getting right and what could be better
•  Final takeaways: How Daren (and you!) can optimize your newsletter experience 
• ...and more!

LINKS MENTIONED

• Daren's Craftsman Films newsletter
• Want your newsletter roasted? Submit it here. 
• Growth In Reverse PRO Community
• Check out past Growth In Reverse Deep Dives: https://growthinreverse.com/archive/

FOLLOW ON SOCIAL

• Chenell: Twitter | LinkedIn | Bluesky
• Dylan: LinkedIn | Bluesky

OUR NEWSLETTERS

• growthinreverse.com
• growthcurrency.net

Subscribe & Leave a Review:

If you found this episode valuable, take a second to rate and review us on Apple Podcasts or Spotify! It helps more newsletter creators find the show. Plus, if you submit a review, you’ll get priority for your own newsletter roast!

Thanks to Tim Forkin for editing these episodes.