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Clear Thinking: Turning Ordinary Moments into Extraordinary Results Hardcover – October 3, 2023

4.6 4.6 out of 5 stars 2,166 ratings

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AN INSTANT NEW YORK TIMES BESTSELLER

Few things will change your trajectory in life or business as much as learning to think clearly. Yet few of us recognize opportunities to think in the first place.


You might believe you’re thinking clearly in the moments that matter most. But in all likelihood, when the pressure is on, you won’t be thinking at all. And your subsequent actions will inevitably move you further from the results you ultimately seek—love, belonging, success, wealth, victory. According to Farnam Street founder Shane Parrish, we must get better at recognizing these opportunities for what they are, and deploying our cognitive ability in order to achieve the life we want.

Clear Thinking gives you the tools to recognize the moments that have the potential to transform your trajectory, and reshape how you navigate the critical space between stimulus and response. As Parrish shows, we may imagine we are the protagonists in the story of our lives. But the sad truth is, most of us run on autopilot. Our behavioral defaults, groomed by biology, evolution, and culture, are primed to run the show for us if we don’t intervene. At our worst, we react to events without reasoning, not even realizing that we’ve missed an opportunity to think at all. At our best, we recognize these moments for what they are, and apply the full capacity of our reasoning and rationality to them.

Through stories, mental models, and more, Parrish offers the missing link between behavioral science and real-life outcomes. The result is a must-have manual for optimizing decision-making, gaining competitive advantage, and living a more intentional life.
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Popular Highlights in this book

From the Publisher

New from Shane Parrish, founder of Farnam Street: CLEAR THINKING

An indispensable guide to making smarter decisions each day, says James Clear

Incisive. Practical. Full of vivid examples, and enormously fun to read, says Jim Collins

A valuable antidote to stupidity, and a game-changer for anyone seeking to succeed — Morgan Housel

Simple principles. Simply Applied. Life-changing results. CLEAR THINKING by Shane Parrish

Editorial Reviews

Review

“Practical advice for thinking clearly”
Financial Times

“An indispensable guide to making smarter decisions each day.”
James Clear, #1 New York Times bestselling author of Atomic Habits

“Shane Parrish has a marvelous gift for asking the right questions to elicit how clear thinkers think. After mining the minds of an impressive array of decision makers, he’s now put it all together in
Clear Thinking, giving us a powerful framework of concepts and tools. Incisive. Practical. Full of vivid examples, and enormously fun to read.”
—Jim Collins, bestselling author of Good to Great
 
“This book is a valuable antidote to stupidity, and a game-changer for anyone seeking to succeed.”
Morgan Housel, bestselling author of The Psychology of Money
 
“Shane Parrish, the brilliant thinker who created Farnam Street and the podcast The Knowledge Project, has distilled the wisdom he’s gathered over the years into a must-read book full of fascinating stories and insights.
Clear Thinking gives you the practical tools you need to counteract the forces that can lead you down the wrong path.”
Bethany McLean, bestselling coauthor of The Smartest Guys in the Room
 
“An actionable guide to using your mind more effectively, and a lucid manual for overcoming cognitive biases and making better decisions.”
Adam Grant, New York Times bestselling author of Think Again and Hidden Potential, and host of the TED podcast Re:Thinking
 
“If you want results—good ones—that you can achieve confidently again and again, read this book. Shane Parrish demystifies the process of thinking clearly so you can create better odds in your personal and professional life.”
Annie Duke, bestselling author of Quit
 
“Shane Parrish is someone I have been reading for many, many years. This book is his masterwork, the culmination of all his research, interviewing, and experiences that everyone will benefit from.”

Ryan Holiday, bestselling author of Discipline Is Destiny
 
Clear Thinking distills decades of best practices into practical tools. From identifying the opportunity in ordinary moments to learning what gets in our way to having the courage to take action, Shane shines a light on what each of us can do to have better outcomes and more impact. Clear Thinking is a must read in an increasingly cluttered world.”
Kat Cole, President and COO of Athletic Greens

“The world of sports is filled with nuance and complexity, and operating with sound thinking is paramount to making important decisions that impact not just individuals but entire franchises. Shane’s expert guidance in
Clear Thinking is already proving to be a go-to resource for how I approach decision-making as a professional basketball executive.”
Landry Fields, General Manager, Atlanta Hawks

"My favorite part of the book was the section on habits, rules, and safeguards on page 101. A principle that Shane and I discussed in January changed my life and was expounded on in the book."
Brent Beshore, CEO of Permanent Equity

About the Author

Shane Parrish is an entrepreneur and wisdom seeker behind the popular website Farnam Street, where he focuses on turning timeless insights into action. His insights are used by Fortune 500 companies and sports teams in the NFL, NBA, MLB, and NHL to drive better results. His work has appeared in nearly every major publication, including The New York Times, The Wall Street Journal, and Forbes. His weekly newsletter, Brain Food, has captivated the minds of over half a million subscribers worldwide. His podcast, The Knowledge Project, is one of the most popular in the world.

Product details

  • Publisher ‏ : ‎ Portfolio (October 3, 2023)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 288 pages
  • ISBN-10 ‏ : ‎ 0593086112
  • ISBN-13 ‏ : ‎ 978-0593086117
  • Item Weight ‏ : ‎ 2.31 pounds
  • Dimensions ‏ : ‎ 5.78 x 0.99 x 8.54 inches
  • Customer Reviews:
    4.6 4.6 out of 5 stars 2,166 ratings

About the author

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Shane Parrish
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Shane Parrish is an entrepreneur, investor, and the wisdom seeker behind the popular website Farnam Street where he writes about hidden insights that you can use in life and business.

Parrish is a regular speaker and his work has been featured in places like The New York Times, The Wall Street Journal, and the Economist. His popular "Brain Food" newsletter is sent out to over 600k people each week and his podcast, The Knowledge Project, is one of the top in the world.

Parrish’s popular online course, Decision by Design, has helped thousands of executives, leaders, and managers worldwide learn the repeatable behaviors that improve decision-making results in the real world.

Customer reviews

4.6 out of 5 stars
2,166 global ratings

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Customers say

Customers find the book provides useful guidance and practical strategies to help make better decisions. They appreciate the simple concept of thinking clearly and making meaningful choices. Readers describe it as an excellent, impactful read with fantastic writing quality and no wasted words. They praise the pacing as brilliant and elegant. Overall, customers consider the book a timeless resource that distills decades of knowledge into fresh takes.

AI-generated from the text of customer reviews

52 customers mention "Actionable advice"52 positive0 negative

Customers find the book provides useful guidance and a good framework for making better decisions. They appreciate the ideas, concepts, and strategies presented in a practical way. The book offers a roadmap to a life of purpose, authenticity, and meaningfulness.

"...Clear Thinking" isn't just about big decisions – it's about maximizing every moment. Learn to: • Recognize decision-making opportunities •..." Read more

"Whatever your profession or role in life, Clear Thinking provides ideas and concepts that, if implemented consistently, will transform whatever you..." Read more

"...books, but the way the information is presented is either a great reminder or a great introduction for people who strive to focus on self-reflection..." Read more

"Had a great time reading this book...." Read more

51 customers mention "Clarity"51 positive0 negative

Customers find the book provides practical tips on making changes to your decision-making. They appreciate the simple concept of thinking clearly and making it an attractive idea. The book provides practical advice and safeguards that can help you make better decisions. Readers appreciate the well-done format and chapters that are both dense with knowledge and easy to understand. They also mention the simple breakdown in the book as well as the layout, and find it a great reminder or introduction for people who strive to focus on self-focus.

"...Shane Parrish's "Clear Thinking" offers a game-changing approach to decision-making and personal growth. Key insights:..." Read more

"...principles of this book are consistently applied and worked, transformation results. James Clear (Atomic Habits) calls it an "indispensable guide"...." Read more

"...information is presented is either a great reminder or a great introduction for people who strive to focus on self-reflection and continuous..." Read more

"Lots of great insights in to decision making process, with the principles, guard rails into various models...." Read more

42 customers mention "Readability"42 positive0 negative

Customers find the book easy to read and engaging. They say it's a must-read for managers and lobbyists. The writing is clear and concise, helping readers find quality information efficiently.

"...Develop a systematic approach to choices • Seek quality information efficiently • Make good decisions automatic..." Read more

"...Overall, Clear Thinking is an impactful read that provides the reader with tangible steps to improve their thinking...." Read more

"This book was a fantastic read with so many life lessons that brings an awareness to life issues and how to solve them...." Read more

"I took notes & have implemented the techniques, an excellent read" Read more

21 customers mention "Writing quality"20 positive1 negative

Customers find the writing quality of the book excellent. They appreciate the author's clear and concise way of conveying thoughts and feelings. The book is well-crafted with succinct wisdom on decision making. Readers say it helps them navigate complex problems.

"...James Clear (Atomic Habits) calls it an "indispensable guide". Strong words and a big promise, but Shane Parrish delivers. It's that good...." Read more

"This is an easy read with digestible information you can put into practice...." Read more

"...book “Clear Thinking”, Parrish shares his wisdom through well-crafted chapters that are both dense with knowledge and easy to understand...." Read more

"This book is easy to read and chock full of fundamentals for long-term success related to thinking and decision making...." Read more

5 customers mention "Pacing"5 positive0 negative

Customers appreciate the book's pacing. They find it well-written and accessible.

"...It’s SO well done. I can imagine the experience for a new follower is even more enlightening." Read more

"Love Clear Thinking. Shane is brilliant and totally accessible. I thoroughly recommend Clear Thinking." Read more

"...Love Shane's blog, and loved this book." Read more

"Brilliant!..." Read more

Book Recommendation: "Clear Thinking" by Shane Parrish
5 out of 5 stars
Book Recommendation: "Clear Thinking" by Shane Parrish
📚 Book Recommendation: "Clear Thinking" by Shane Parrish 🧠Want to turn ordinary moments into extraordinary results? Shane Parrish's "Clear Thinking" offers a game-changing approach to decision-making and personal growth.Key insights:1️⃣ Recognize decision opportunities in everyday life2️⃣ Overcome default behaviors leading to mediocrity3️⃣ Use a 4-stage decision process: define, explore, evaluate, execute4️⃣ Gather high-quality information (HiFi and HiEx)5️⃣ Balance emotions with rational thinkingParrish provides strategies to:✅ Build self-knowledge, self-control, and self-confidence✅ Set up decision safeguards✅ Train your brain for automatic success"Clear Thinking" isn't just about big decisions – it's about maximizing every moment. Learn to:• Recognize decision-making opportunities• Develop a systematic approach to choices• Seek quality information efficiently• Make good decisions automaticReady to unlock your potential? Grab "Clear Thinking" and start your journey to extraordinary results! 🚀#ClearThinking #ShaneParrish #DecisionMaking #PersonalGrowth #BookRecommendation
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Top reviews from the United States

  • Reviewed in the United States on July 28, 2024
    📚 Book Recommendation: "Clear Thinking" by Shane Parrish 🧠

    Want to turn ordinary moments into extraordinary results? Shane Parrish's "Clear Thinking" offers a game-changing approach to decision-making and personal growth.

    Key insights:
    1️⃣ Recognize decision opportunities in everyday life
    2️⃣ Overcome default behaviors leading to mediocrity
    3️⃣ Use a 4-stage decision process: define, explore, evaluate, execute
    4️⃣ Gather high-quality information (HiFi and HiEx)
    5️⃣ Balance emotions with rational thinking

    Parrish provides strategies to:
    ✅ Build self-knowledge, self-control, and self-confidence
    ✅ Set up decision safeguards
    ✅ Train your brain for automatic success

    "Clear Thinking" isn't just about big decisions – it's about maximizing every moment. Learn to:
    • Recognize decision-making opportunities
    • Develop a systematic approach to choices
    • Seek quality information efficiently
    • Make good decisions automatic

    Ready to unlock your potential? Grab "Clear Thinking" and start your journey to extraordinary results! 🚀

    #ClearThinking #ShaneParrish #DecisionMaking #PersonalGrowth #BookRecommendation
    Customer image
    5.0 out of 5 stars
    Book Recommendation: "Clear Thinking" by Shane Parrish

    Reviewed in the United States on July 28, 2024
    📚 Book Recommendation: "Clear Thinking" by Shane Parrish 🧠

    Want to turn ordinary moments into extraordinary results? Shane Parrish's "Clear Thinking" offers a game-changing approach to decision-making and personal growth.

    Key insights:
    1️⃣ Recognize decision opportunities in everyday life
    2️⃣ Overcome default behaviors leading to mediocrity
    3️⃣ Use a 4-stage decision process: define, explore, evaluate, execute
    4️⃣ Gather high-quality information (HiFi and HiEx)
    5️⃣ Balance emotions with rational thinking

    Parrish provides strategies to:
    ✅ Build self-knowledge, self-control, and self-confidence
    ✅ Set up decision safeguards
    ✅ Train your brain for automatic success

    "Clear Thinking" isn't just about big decisions – it's about maximizing every moment. Learn to:
    • Recognize decision-making opportunities
    • Develop a systematic approach to choices
    • Seek quality information efficiently
    • Make good decisions automatic

    Ready to unlock your potential? Grab "Clear Thinking" and start your journey to extraordinary results! 🚀

    #ClearThinking #ShaneParrish #DecisionMaking #PersonalGrowth #BookRecommendation
    Images in this review
    Customer image
    3 people found this helpful
    Report
  • Reviewed in the United States on November 18, 2024
    Whatever your profession or role in life, Clear Thinking provides ideas and concepts that, if implemented consistently, will transform whatever you endeavor to a level you previous would not have thought possible. It's not easy, nor is it instantaneous. But the principles of this book are consistently applied and worked, transformation results. James Clear (Atomic Habits) calls it an "indispensable guide". Strong words and a big promise, but Shane Parrish delivers. It's that good.

    Most people won't do the hard work to apply the principles elucidated by Parrish. If you do, however, you can join the others who did so at the top of your profession or endeavor.

    And if you apply these where it matters most -- with your family, spouse, children, friends, relationships -- multiple generations will reap the benefits. And your world will be a better place.

    The book really is that good.

    Enjoy!
    2 people found this helpful
    Report
  • Reviewed in the United States on January 24, 2024
    This is an easy read with digestible information you can put into practice. There are other similar books on the shelves, so nothing brand new here if you have read other personal development books, but the way the information is presented is either a great reminder or a great introduction for people who strive to focus on self-reflection and continuous improvements. I will read this one again.
    17 people found this helpful
    Report
  • Reviewed in the United States on December 24, 2024
    Had a great time reading this book. I’ve been a follower of Shane Parrish’s blog for a long time so was pleasantly surprised when this book was released, and truly it didn’t disappoint!
  • Reviewed in the United States on January 19, 2025
    Lots of great insights in to decision making process, with the principles, guard rails into various models. Anyone at any level will benefit from these insights.
  • Reviewed in the United States on October 22, 2023
    Hello Shane

    I must say Clear Thinking is a must-read for anyone looking to improve their decision-making abilities. You provide us with an insightful framework for how to approach critical thinking in a practical, actionable way.

    The book opens by explaining common thinking traps that often lead us astray - things like emotional reactivity, ego, social pressure, and inertia. You then delve into the main components of clear thinking: identifying key moments, managing default behaviors, developing sound principles, and having the courage to take action.

    Some of the highlights include learning how to separate problem identification from solutions, evaluating options impartially, and ways to develop thinking routines. You use compelling examples from business,investment, sports, philosophy, and more to illustrate your points.

    Overall, Clear Thinking is an impactful read that provides the reader with tangible steps to improve their thinking. I appreciated how you blended conceptual frameworks with everyday applicable advice. The book inspired me to be more self-aware in my decision-making and to implement some of the safeguards you recommended. I highly recommend your book Clear Thinking to anyone looking to boost their critical thinking abilities.

    Thank you very much.
    5 people found this helpful
    Report
  • Reviewed in the United States on December 17, 2024
    As I marathoned. (slowly read), passages inspired if pertinent events were happening OR lead me to think “sounds good, hope I remember it” when my life was elsewhere. Sorta like when I read the Bible in a year.
    Worth the gems that struck home.
    One person found this helpful
    Report
  • Reviewed in the United States on July 20, 2024
    This book was a fantastic read with so many life lessons that brings an awareness to life issues and how to solve them. It was great to have the level of awareness with the understanding on how to influence the issues towards the outcomes in your favour.
    4 people found this helpful
    Report

Top reviews from other countries

  • VANESSA BENTES
    5.0 out of 5 stars mandatory for everyone
    Reviewed in Brazil on January 19, 2025
    Amazing book ! ! Complete book with a lot of inspiration content.
    Everyone should read this book. I really recommend
  • Jose L.
    5.0 out of 5 stars Amazing!
    Reviewed in Mexico on July 17, 2024
    One of the best books I have read! It is a must for everyone
  • slim one
    5.0 out of 5 stars Take Charge of Your Decision Making
    Reviewed in Canada on October 27, 2023
    Shane Parrish founder of the popular blog site Farnam Street has authored a book about decision making called Clear Thinking. Parrish has spent much of his working life seeking to answers to questions like, “How can we get better at reasoning? Why do people make bad decisions? Why do some people consistently get better results than others who have the same information? How can I be right more often, and decrease the probability of a bad outcome when lives are on the line?” The quality of our decisions is a large contributor to the quality of our lives. And yet, we aren’t taught that decision making is a skill.

    Parrish proposes that better decisions follow two steps. First, we must make time to think. We must resist the reflex to react. Then we must use the time created to think. Like much good advice, both are easier said than done.

    Creating space for cognition is tough because our biology can get in the way. We think we’re thinking but are as likely to be simply reacting. We want to repulse at our impulse. Four defaults are detailed by Parrish which can disrupt our ability to think. The emotional default prioritizes feelings over facts. We react to our feelings and only pay attention to things that improve our feelings. Who is in charge? Are you moved by your waves of emotion or by your conscious cognition? A second default is our ego. We are sensitive to criticism and attacks against our self-worth. Where we sit in our social group is very important for us to protect. We want to be seen in a positive light. We will react defensively to attacks. Parrish writes, “Our desire to protect ourselves prevents us from moving forward.” We will work to rationalize our decision instead of evaluate information. Third, the social default is the drive we have to fit in with our peers. We don’t want to stick out. Being a contrarian isn’t comfortable. We want, if not the respect and admiration, at least the acceptance of our peers. Parrish quotes Walter Lippmann capturing the cost of the social default when he wrote, “Where all think alike, no one thinks very much.” The concern with the social default is conformity. Dissent is less likely. Critical thought is sidelined in favor of favorable group, social dynamics. Finally, the inertia default prizes the status quo. We crave comfort and change creates uncertainty which is uncomfortable. As a result of the inertia default, we’re more likely to leave things as they are and defer decisions to change.

    Physical and mental stressors can increase the likelihood that we’ll lean on our defaults. If we’re tired, hungry, distracted, angry, stressed, rushed, or somewhere unfamiliar, our defaults are likely to kick in compromising our ability to see things clearly and make good decisions. Developing an awareness of defaults and their tendency to disrupt decision making is the starting point to getting out of our own way. Awareness of defaults helps us tune our antennae to allow us to insert our thinking self into the equation earlier to avoid dependence on defaults. Parrish writes, “Strength is the power to press pause on your defaults and exercise good judgment.”

    A way we can work to give ourselves a chance is to set up environments for success to avoid some of our vulnerabilities like sleep, nutrition, distraction, etc. We can create a rule to adopt the HALT strategy. That is, avoid making decisions when Hungry, Angry, Lonely, or Tired. A separate rule to consider, for example, is never say yes to something without sitting with it overnight. Avoid being forced into a decision in the moment. Parrish proposes we seek safeguards to set up success. We can control our environments to rid ourselves of interruptions to reduce being pressured into decision making. Create checklists which are several rules piled into a routine which help us stay on track. They force us to slow down and engage mentally in a process allowing us to ask as Parrish writes, “What am I trying to accomplish? And what are the things I need to accomplish it?”

    Associated with accelerating awareness of our defaults (weaknesses) and controlling our environment is assuming responsibility for your decision making. We need to not just accept but embrace the responsibility we have for our decisions. When we see the importance of our role in decision making coupled with the value of quality decision making to our lives, we’ll heighten our awareness of defaults and want to work harder to build time to think. Avoiding accountability for our decisions and complaining both weakens and devalues us. Complaining is an assault on agency. We can’t be victorious while being a victim. When we’re hopeless, we become helpless. Taking responsibility may be tough, but it’s empowering. No, you don’t and can’t control everything. However, your actions contribute to your direction. Focusing on what we can control and making the most of the decisions with which we’re faced are the best ways to make progress in life. Recognizing reality is about placing our feelings in the back seat and deciding based on facts. Parrish quotes James Clear offering, “Life gets easier when you don’t blame other people and focus on what you can control.”

    We can think of our decisions as binary points where what we decide will either help us or hurt us. This binary becomes our decision driver. Parrish offers, “Each moment puts you in a better or worse position to handle the future.” He encourages us to ask, “Will this action make the future easier or harder?” It is in our moments of decision that our future is determined.

    Once we’ve created time to make choices consciously, we now need to use this time to make better decisions. Parrish presents four stages for decision making: defining the problem, exploring solutions, evaluating options, and executing the best option.

    Defining the problem must be done by the decider. Deciders define their problem in two steps. First, what is to be achieved. Second, what impediments lie in the way of where I/we want to go? Parrish suggests that how a problem is defined shapes how and what becomes seen. The definition determines the perspective. It’s also important when defining the decision that the root cause be rooted out as opposed to going after a surface level symptom. The definition of the problem should consider not just the immediate situation but the longer term as well. Engaging in an initial conversation focused solely on defining the problem ensures that solutions don’t creep into the conversation prematurely. Try to document your efforts to define the problem. The more you preserve your process, the more you will be able to review and learn from it after the solution has been selected and executed.

    Solutions can be sought once the problem has been defined. The goal is to seek out several. Avoid being limited to one or two options. Seek a minimum of three potential solutions to evaluate.

    Once solutions have been surfaced, they must then be evaluated. Each solution should be weighed based on their pros and cons. What is good about a potential solution and what limitations are there? No solution is perfect. What are the opportunity costs associated with a given solution? Remember, the best solution is the one that will, as Parrish writes, “make the future easier.” As part of this step, your goal is to determine evaluation criteria. How will each solution be weighed? Do you have a clear decision filter through which you’ll be sifting your solutions? Do you have a clear set of priorities? Ideally, a single priority as the goal for the solution to serve. Again, writing things down is an asset here as it makes your process concrete and allows the future outcome to be weighed against your decision-making process.

    Parrish proposes a sticky note battle to prioritize choice criteria. List individual criteria on a single sticky note and stack one by one the others against it until you have your hierarchy of what’s important for your solution to serve. Once you’ve selected your solution, you reach the final stage of the decision-making process. It’s time to execute. Parrish offers the military idea of Commander’s Intent as an approach to adopt to assist execution in a team environment. To avoid the leader becoming the weak link in the execution chain, the leader gives the group the driving principle behind the goal a decision is intended to achieve. This is the intent that others will rely on to make their own determination of what to do. This passes the baton for execution from the leader to the front lines. It empowers those around you to act with confidence and in service of the ultimate objective keeping things moving.

    An often-overlooked consideration in decision making is the cost of analysis itself. Too much time spent deliberating instead of doing has its own limitations. Parrish offers the ASAP and ALAP principles to help move things along when needed while allowing for time to discuss when the nature of the decision is more vital. The ASAP principle, Parrish writes applies, “If the cost to undo the decision is low, make it as soon as possible.” Whereas, the ALAP principle is, “If the cost to undo a decision is high, make it as late as possible.”

    At the end of the day Parrish writes, “The quality of your decisions eventually determines how far you go and how fast you get there.” Getting better at making decisions should be a goal for all of us and Clear Thinking is both readable and actionable to help us in this regard. There’s much wisdom contained within that can be put to use right away for readers in their personal and professional lives.
  • Janakiram
    5.0 out of 5 stars very systematic ,and non repetitive & well explained.
    Reviewed in India on January 20, 2025
    Could connect with about 80% the author mentioned. However there are some contradictions I had but that’s something most people will based on their own life experiences .
    From a spiritual standpoint there are some fundamental differences I have felt, although it does include stoic philosophy in some aspects.

    Overall worth a read . It also explains why you should read a book rather than just rely on summary’s
  • Amazon Customer
    5.0 out of 5 stars A very interesting read with a lot of useful insights into decision making
    Reviewed in the United Kingdom on December 28, 2024
    I liked this book as it didn't give you a formula that you had to follow, but gave you more of a number of skills and principles that you can apply to help with making good decisions.