95% of founders don't know the hidden power of UX
You can count the apples if you can see them in front of you, but how will you count if you can't see them?
I was lucky because, unlike other designers, I got to work with conversion optimizers (also known as Growth hackers).
I learned lots of new things working with them.
These guys were always using psychology to improve UX and other marketing tactics to increase the website's conversion rate.
Once I left the job company, I decided to use psychology in digital products. This time, I intended not only to increase conversion but also to make digital products friendly and usable.
When I started to reach out to companies with the idea that I could use psychology to make your app and website profitable and friendly, everyone ignored that fact.
What they want from a UX designer is they can create the product by understanding stakeholders' requirements.
Nothing else!
I would not blame founders because it's like apples. If you can't see, you can't count.
Sames goes with the UX. You can't measure the UX(how will you measure trust?), but it affects the revenue in the long term.
We got 42% conversion in 2 weeks with simple improvement in design
Just think about how much companies are losing money by not building the product aligning with users' pain, goals, friction, motivation, reward, cognitive bias, hope, etc.
https://drive.google.com/file/d/15mEigx5Y4ZPlTaHw3wPBBiV9tFo9TCFI/view
If you want to put more empathy and psychology into your digital product. I am open to collaborating with you.
🔥 Roast My Landing Page
I actually think the reason most Founders can't see the apples is because UX designers absolutely suck at discussing why design is a super power in plain business language. They talk about making your product look better, or be more user friendly. That's an absolute yawn and "yea nice to have thank you but we have other priorities for this money right now."
There is a book called "Creative Strategy and the Business of Design" highly recommended to anyone trying to sell creative services.
You don't make an app more user friendly; you have a 2 month process that will reduce customer churn and help them hit their MRR goals for the year.
You gather data and design innovations that will unlock new market opportunities for their business.
You redesign their support flow and help documentation resulting in lower customer acquisition costs and lower life time support costs for a customer.
The list goes on, but most UX designer speak like they are some kind of savior sent form heaven to rescue users from bad experiences. They don't get why this is a business super power.
You nailed it!
I completely agree with you, and I think most designers (including me) struggle to find businesses that have the problem. The second problem is I don't know how to pitch my service aligning with their problem.
Thanks for suggesting this great I would try this book.
Thanks again.
What would you say are the 5-10 key fundamentals to good ux that products often lack?
Design something follow something like the 10 usability heuristics from Nielson Norman group and then test is with your users whilst observing them and taking notes.
You can design with the best principles in mind but trust me when I tell you from many years doing this... users will surprise you every single time you observe them. That's the super power of UX, its basically use common sense then go and observe how your common sense is confusing people and fix it.
Rinse and repeat. Added bonus is that through those conversations with your users I 100% guarantee you, that you find new innovations that will move your products into spaces that your users find even more valuable.
But its a constant cycle, akin to entropy. If you stop doing it (and most companies get worse at it as they grow and management puts more and more layers between them and their customers) it degrades and your product gets worse.
That's a very tough question to answer!
However, a few fundamentals are:
1. Show what's actionable
Users want to achieve something from your product, so understand that goal and show only things necessary to achieve that goal and hide the rest of the unwanted things from your screen.
e.g. Some e-commerce websites show the navigation bar even when filling in the address and paying money. Don't do it.
2. Think like a human, not like a database
!image [example] (https://pbs.twimg.com/media/DdZ_wQuX4AA0vrF?format=png&name=large)
I can share more, but that will be not useful for you!
What if I can see the flow and spot the UX issue?
I highly recommend also literature from the behavioral sciences (authors like Dan Ariely, Nir Eyal from Hooked) - sometimes UX is so much more than the design. It's about the user's behaviour, the barriers and levers you can pull (not only with UI Design). It's the wording, mostly the process.
For OP, I'm curious how much your thoughts are in alignment with the book "Building a story brand" by Donald Miller or if you think there are other qualities that are important?
I didn't understand your question. Can you please ask the same question but, from a different angle?
Do you want to know why a story brand is important for your business?
Great perspective. There is so much value in investing early in UX!
In a similar vein, I am now convinced that more founders, and product teams, should adopt the techniques used by UX Researchers when trying to uncover the problem they should tackle.
That's even before building the product.
Doing so would likely help them better articulate the problem they're solving and develop the right solution.
For instance when talking to users, founders should come prepared with something similar to a discussion guide so that they ask the right questions and therefore focus on building the right things.
Thanks for sharing your view on user research!
Most of the founders found it very hard to do user research even. I also struggle sometimes in user research. There is an excellent book called "The mom test", which can provide lots of insight into user research.
Indeed, "The Mom Test" is a fantastic book that teaches founders to ask better questions when talking to users. It borrows a lot of the concepts from user research.
Are there any other books you would recommend?
"Talking to humans" is another excellent book you should check for!
Cheers 👍🏿
People tend to discard UI and UX while building their projects but actually that is a key piece to take your project to the next level. Recently on the WBE Space there was a design workshop and it was super useful to get some UI/UX basics...
A good user experience is something which every founder should strive for.
Exactly!