Marketing Funnels: Personalization, Urgency, Value Ladders

This is the free version of Trends PRO #0031 — Marketing Funnels

Get Full Access to Trends Pro

🔍 Problem

You need sales.

💡 Solution

Build a funnel to get attention, build trust and make offers. At scale.

🏁 Players

Companies

Funnel Stages

  • Top • Ads, Blog Posts, Postcards, Tweets, Interviews
  • Middle • Webinars, Emails, Case Studies, Growth Tools
  • Bottom • Live Demo, Trial, Store Visit, Consultation

🔮 Predictions

  • Retargeting will move into the physical world. Billboards track cell phones and show us ads as we move. Geofencing makes this more accurate.
  • With 98% open rates, SMS will become a popular channel.
  • Access to data services will become democratized. We’ll move from demo-based models (Acxiom) to self-serve models (Clearbit). (Via Samuel)

☁️ Opportunities

🔑 Key Lessons

😠 Haters

“I hate popups, promotions and perpetual ‘sales.'”
Don’t we all? But they work.

“Acquire customers based on AOV. Not LTV.”
This is a luxury. Your competitors (or lack thereof) determine your strategy. (Via Miles)

🔗 Links

  1. 17 Best Sales Funnel Examples • Small case studies ranging from Groupon to Grasshopper.
  2. How to Create a Marketing Funnel that WorksPat Flynn earns $2 million a year from his podcasting course.
  3. 3 Sales Funnels That Earned Over $2,000,000Miles Beckler draws funnel maps with ads, one-time offers and upsells.

🙏 Thanks

Thanks to Edmund Amoye, Vik Duggal, Jason Resnick, Miles Beckler, Natwar Maheshwari, Jawan Hopson, Samuel ThompsonYuriy Yarovoy, Alan Mwangi, Jason Staats, Nicolás Cerdeira and more. We had a great time jamming on this report.

Get Weekly Reports

Join 65,000+ founders and investors


    📈 Unlock Pro Reports, 1:1 Intros and Masterminds

    Become a Trends Pro Member and join 1,200+ founders enjoying…

    🧠 Founder Mastermind Groups • To share goals, progress and solve problems together, each group is made up of 6 members who meet for 1 hour each Monday.

    📈 100+ Trends Pro Reports • To make sense of new markets, ideas and business models, check out our research reports.

    💬 1:1 Founder Intros • Make new friends, share lessons and find ways to help each other. Keep life interesting by meeting new founders each week.

    🧍 Daily Standups • Stay productive and accountable with daily, async standups. Unlock access to 1:1 chats, masterminds and more by building standup streaks.

    💲 100k+ Startup Discounts • Get access to $100k+ in startup discounts on AWS, Twilio, Webflow, ClickUp and more.

    What you’ll get:

    • 30 Companies with Funnels (328% More)
    • 8 Predictions (166% More)
    • 26 Opportunities (225% More)
    • 7 Key Lessons (75% More)
    • 10 Summarized Links (233% More)

    With Trends Pro you’ll learn:

    • (📈 Pro) How to increase your conversion rate? 
    • (📈 Pro) How to get more leads?
    • (📈 Pro) How to increase your return on ad spend?
    • (📈 Pro) What cutting-edge data points are marketers collecting? 
    • (📈 Pro) How to reduce churn?
    • (📈 Pro) How to boost your LTV
    • (📈 Pro) What old channel is being merged with new technology? 
    • (📈 Pro) How to reduce friction and capture lost sales
    • (📈 Pro) How to control customer acquisition costs
    • and a lot more…