NARRATIVE CHANGES EVERYTHING.
Welcome to the venture transformation studio of Graham Furlong. I’m an independent strategic and creative partner for visionaries, inventors, and entrepreneurs seeking new growth and relevance in the new economy.
Brand leaders and entrepreneurs work with me on a project, fractional or advisory basis to transform their businesses. When we work together, I will push for greatness to unlock a world of opportunity with absolute clarity. I fiercely believe in the power of creativity, insight, and imagination to bring new energy to businesses that are either stuck or searching for something bigger.
I’ve worked across cultures and categories to make new connections that unlock new value. You can read more about my collaborations below.
If you would like to explore working together then drop me an email, I work with businesses large and small.
PRACTICE AREAS.
1: BRAND NARRATIVE
Create transformative brand strategies that organize your entire business and open up new areas of possibility.
2: PRODUCT INNOVATION
Invent new products and services that become an enduring competitive advantage and generator of lifetime customer value.
3: BREAKTHROUGH MARKETING
Develop marketing strategies and programs that generate sales immediately and forever.
4: VENTURE INCUBATION
Co-create new ventures with entrepreneurs, VCs, and private equity firms that have a desire to do something extraordinary.
CREATIONS.
Commissioned to identify innovation opportunities across key strategic verticals including Automotive, Personal Care, Food, and Retail. As part of this project I researched, invented, and prototyped new products and platforms at the forefront of emerging technologies - AI, Location Data, Machine Learning, and Computer Vision.
LYFT
Collaborated with the two founders and CMO to develop a three-stage growth strategy that would steal share from the market leader, Uber, and build a defensible position for the brand.
Rides tripled in 12 months.
THE.COM
Worked with the two founders of a pre-revenue startup to overhaul their brand strategy and business narrative, resulting in $4.4mm seed-stage funding from top Silicon Valley investors.
The.com is a Web3-empowered website builder.
ROYAL COLLEGE OF ART
Invited by the Royal College of Art London, the world's leading art and design university, and Imperial College London to design and teach narrative building sessions with final year students as part of the Innovation Design Engineering MA/MSc course.
UNDIVIDED
Collaborated with the two founders of a new disability care startup to define their central idea, brand story, and digital ecosystem strategy. Undivided is changing the way parents access care for children in need, alongside revolutionizing the care system.
X, MOONSHOT FACTORY
Worked with leading engineers and data scientists at Alphabets research and innovation division to define the brand story and feature set narrative for a radical new approach to supply chain management called ‘Chorus’.
NEW BALANCE
Developed the brand strategy and market position for the digital sports platform and run technologies. New Balance was a late entrant to the digital sports category and needed to generate breakthrough and category differentiation.
MOZILLA
Partnered with the Chief Product Officer and extended engineering team to craft a long-term vision that would unlock future growth for Firefox and inform the five-year product roadmap.
LET’S DO SOMETHING TOGETHER.
I am energized by emerging culture, creativity, and human potential with a thirst to build the next generation of businesses with the next generation of leaders, entrepreneurs, and mischief makers.
If you think there’s something great to be made together I would love to hear from you.
2101 Pearl St,
Boulder, CO 80302