Twitter Blue: Everything you need to know

Twitter's premium service, Twitter Blue, is now live in Canada and Australia.

Twitter Blue: Twitter wants to more than double its revenue from $3.7 billion in 2020 to $7.5 billion by 2023 — and Twitter Blue appears to be a key initiative to achieve that.

“We took (user) feedback to heart, and are developing and iterating upon a solution that will give the people who use Twitter the most what they are looking for: access to exclusive features and perks that will take their experience on Twitter to the next level.” —Twitter

Features

• Bookmark Folders will allow users to save and organize their favorite tweets in folders within Twitter’s Bookmarks, a feature that stores your favorite tweets in a chronological list of when you saved them.

• Undo Tweet provides subscribers up to 30-seconds to cancel tweets with typos, tag omissions, or errors. It will also provide a quick preview to review a tweet. It's been 15 years since Twitter took flight, and the undo button is probably the closest we’ll get to an edit button.

• Reader Mode will make it easier for you to read long threads on Twitter by transforming them into easy-to-read text. Twitter acquired Scroll in early May to help create the feature. These days, a long Twitter thread is the equivalent of a blog post. This feature will surely change the way writers and creators disseminate their content.

• Other perks include customizable app icons to a user's home screen, as well as add color themes for their Twitter app, and have access to dedicated subscription customer support.

Cost: Twitter Blue subscribers will pay a monthly price of $3.49 CAD or $4.49 AUD. Independent software researcher Jane Manchun Wong broke the Twitter Blue news a few weeks ago and reported it may start at $2.99/month in the U.S.

Free as a bird: In its announcement, Twitter said it will always provide users a free option. Twitter Blue is simply an option for folks that want to enhance their experience with new features (at a price, of course).

Early goals: With its limited launch in predominately English-speaking countries, Twitter hopes to learn more of what users want in a more customized, expressive service. Twitter plans to gather customer feedback and continue building more features and perks for subscribers over time.

Verifications

Twitter recently opened, then promptly closed, then reopened public applications to earn its coveted blue checkmark. Twitter users can submit a new verification application within the Account Setting tab to all users. Some users, however, are reporting that they still aren't seeing the option to apply.

To qualify for verification, Twitter says you must fit one of these six categories listed below:

• Government
• Companies, brands, and organizations
• News organizations and journalists
• Entertainment
• Sports and gaming
• Activists, organizers, and other influential individuals

Will you get a Twitter Blue subscription? Why or why not? Share your thoughts below.